Main Street is a nationally recognized program that uses a four point approach to revitalize downtown areas. The four points are organization, economic vitality, design and promotion. Main Street's approach is unique because its guiding principles are different from other redevelopment strategies. These principles include a comprehensive approach, incremental projects, community involvement and a strong public/private partnership. Opelika's Main Street program began in 1987.
Founded in 1987, Opelika Main Street helps assist in the growth of Historic Downtown Opelika through facade grants, beatification projects, economic development efforts, business professional development programs and various community events. Recognized nationally, Opelika's downtown has received numerous awards and honors and is seen as a model for successful downtown revitalization.